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The Difference Between Heat Press, Silkscreen Printing and Embroidery Options for Custom Printed Apparel

The Difference Between Heat Press, Silkscreen Printing and Embroidery Options for Custom Printed Apparel

Are you looking to get your logo or custom design printed on apparel? Having trouble deciding between the different application options? We can help! There are three main types of print application options for apparel at AllRush; we offer heat press, silkscreen printing and embroidery options. Each option is meant for a different desired result. Silkscreen At AllRush, we’re always looking for what’s new—new products, new print or embellishment techniques and new, fun ways to create designs so that we’re keeping up with customer demands and industry trends. Silkscreen printing is the most cost-effective when running larger quantities. Prints have a smooth soft texture and are durable for longer wear and tear. We offer plastisol ink, glow in the dark, soft hand ink, distressed effect, tone on tone and metallic options. Visit our silkscreen webpage to see examples of these options. Screen printing works best on cotton or polyester fabric or a blend of the two. It’s perfect for t-shirts, sweatshirts and hoodies, tanks and more! Embroidery When deciding to go with embroidery, the most important thing to consider is the type of fabric you’re using. When choosing your fabric you need to consider the weight of the embroidery design. The fabric needs to be strong enough to hold the design. Looser fabrics are less able to hold the threads. If you want to use a specific type of fabric, you need to select a design that is suitable for the weight of that fabric. Letters should not be smaller than .25” or they will not embroider well and you won’t get the desired result. Be sure to have a simple design— nothing too intricate and try to stay away from gradient colours. The simpler, the better! Embroidery is used to decorate hats, polos, luggage, bags and more. It provides a classy, sophisticated and luxurious look perfect for company logos on polo shirts and hats. We can do cresting, puff embroidery and more! Heat press Heat printing goes where other decorating methods can’t with heat transfer materials designed for application on a variety of items and with unique placements. Heat press is great for hats, pant legs and sleeves including wrap-around designs. Heating printing can be done on many different fabric types and is certainly the most versatile of the three options. Heat press is perfect for low quantities, large amounts of vibrant colours and complex designs. It can also be used to add name bars to your sporting goods. There are so many different products and placement you can choose from, so get creative! If you’re feeling extra fancy, we can even do glitter or reflective heat printing! Still not sure what option is best for your project? Give us a call at 403-216-5464 or email info@allrush.ca and one of our apparel specialists will guide you through the process and help you get the best results possible.
5 Reasons to Hire a Local Graphic Designer for Your Printing Needs

5 Reasons to Hire a Local Graphic Designer for Your Printing Needs

1. Saves you time As a small business owner and entrepreneur, you have a lot to juggle! You may be taking care of business operations, marketing efforts, sales, and more, and needing to be as efficient as possible. But, cutting corners on graphic design for things like logos, print material and signage, may be costing you time. If you’re going to places like Fiverr and other online sites to save time, it’s probably doing the opposite. Working with people online who don’t understand your business, your industry and who have never even met you, can sometimes be problematic. They never get it right the first or second time and by the third time you end up settling just to get your design to print in time and be done with the headache. Then you send you files to the local print shop and they’re not optimized for printing, yikes! More time wasted! Hiring a local graphic designer can mitigate all those frustrations. You can meet in person, discuss your business and your vision for the look and feel of the brand, and have high-quality, print-ready files in half the time! 2. Saves you money Yes, you will pay more for a local, qualified graphic designer. But in the long run, this will SAVE you your hard-earned money. A graphic designer will know the most cost-effective ways to design your materials to keep your printing costs to a minimum. They will size your print materials to save you on paper costs, recommend the most cost-effective materials, and know the best Calgary print shops to choose for the best results. They will most likely design marketing collateral that aligns with your brand and designs that you LOVE. No more revisions on Fiverr from five different people before you settle on a mediocre design! They use the best design software to create perfect, print-ready files to send to the printers, so you don’t have so waste your time because as the saying goes, “time is money!” Plus, if you’re going to spend money on print material like business cards, brochures, and posters, you may as well make them look good. 3. Enhances your brand Perceived value is everything. In the digital age of Instagram and all things social media, what you put out into the world needs to be visually appealing and unique. High-quality and high-resolution design is paramount. The average person consumes thousands of ads and posts a day and they’re becoming more critical with an increased ability to identify well-designed content. Using tools like Canva won’t cut it anymore. People have seen the same templates being used repeatedly for brochures, banners, post cards, etc. It’s time to step up your content creation game with a graphic designer who can set you apart from the rest. Like it or not your brand will be judged. You’re not a graphic designer, so don’t attempt it. Hire a professional so you can feel proud of your brand assets. 4. Keeps things consistent There’s nothing worse than inconsistent branding. If you’re hiring a different person for each piece of marketing collateral, or you’re doing it yourself, you will not get very good results. Inconsistency creates confusion amongst your audience. Do you want your potential customer to be confused when they read your marketing material? The graphics, text, messaging, photos, everything should have a consistent vibe. It’s very difficult to achieve this if you do not hire one person or agency to work on the bulk of your business’s marketing material. 5. Gets you more business! Ultimately, people will gravitate to the best looking brand. When compared to the competition, you want to stand out and get noticed. Graphic design is an investment and so is marketing material. But these things are crucial to getting more business. If you’re looking to step out of the box a bit with your marketing efforts, think about going big with a vehicle wrap or decal. Custom designed promotional products are always a great idea because you’ll stay top of mind for potential customers. And custom designed apparel is always a great way to gain brand exposure and establish credibility as well as create camaraderie amongst employees. What ever vessel you choose to apply your designs and branding, just make sure you make the wise decision to work with a professional graphic designer who gets your business and who has your best interest at heart. Call or email us to get started on your project and let us help bring your brand to life!
5 Tips for Making a BIG Impression with Large Format Printing

5 Tips for Making a BIG Impression with Large Format Printing

Because BIGGER Really is Better Billboards, banners, advertisement campaign signs, vehicle wraps, and other large format prints are sure to make a lasting impression on people. With today’s digital printing technology, large format printers are cost-effective, fast and can print on almost any material. So, what exactly is large format printing? Large Format printing constitutes any large print at least 24 inches wide but can be virtually any size. Think concert banners, tradeshow booths, roll-up banners, car wraps, sandwich boards, coroplast signs, outdoor signs and more. There are some key things to keep in mind when setting up your design for large format printing. You’ll want to follow these steps to create the biggest impact with your design. 1. Keep it Simple Having a large canvas can sometimes be overwhelming to an audience. If it’s too cluttered or has too much text, people won’t take the time to fully read it and understand the message you’re trying to convey. Graphic Choose a graphic or just a simple picture that aligns well with the background and fonts—nothing too complicated or intricate. Logo Be sure to include your logo on the design; this is your chance to create some major brand exposure! Tagline Add a short statement or catchphrase where people can read what your product or service is all about. Make it short and concise. 2. Maintain Some White Space Try to stick to the standard rule— one-third of your canvas should have white space; it will maintain a clean, modern look that’s easy to read. As per recent studies, the average attention span of an internet user is 6 seconds, which is even less than what a gold fish has(7–8 seconds). Effective use of white space helps the design to get the message through to the user quickly and increase the probability of interaction by highlighting the CTAs (call-to-actions). 3. Contrasting Colours!​ Pick a background colour that contrasts nicely with the text and graphic elements; this helps drastically with readability. Another trick is to keep the colour scheme simple; two or three colors will suffice. However, if you’re making something that people will stop to read—like a movie or event poster—you can use a broader palette. Just remember to keep your brand colours consistent. Another mistake that people make regarding colour is that they neglect to set their design software to CMYK mode rather than the RGB colour space. Using CMYK ensures that you’ll have more accurate colour rendition when your product is printed. 4. Choose Your Font Wisely Choose a font that will likely be noticed immediately. Bold Fonts Choose a font that is BOLD, but not wide or too condensed. Simple Fonts Aside from choosing a bold font, choosing a simple one is also a must. Also, minimize or at least avoid using script fonts. Script Fonts are those italicized cursive fonts; sometimes these types of fonts are more distracting than anything. Find the best fonts recommended by designers here. In general, it’s best to use a cross-platform font (one that is available on both Windows and Mac) so that you can guarantee your fonts will display properly if you need to transport your file to a client or print shop who may use a different operating system. 5. Check it from a Distance Every time you edit your design, take a good look at it from a distance and see if it’s still readable from far away. Some large format applications like vehicle wraps, may only have a few seconds to make an impression. Your design needs to incorporate all the above-mentioned things in order to be absorbed or read by your audience quickly as they move past them. Get someone to look at your work. It’s always a big help if there is an extra set of eyes to pinpoint any mistakes you may have made. Ads are everywhere. Wherever you go, there are thousands of ads in the streets, buses, billboards, etc. If you’re looking to gain major brand exposure, brand recognition, and ultimately more business, you should consider having a large format design printed by AllRush. We’re equipped to help fulfill all your large format printing needs. From design to output, we will create a fully customized print that you’re sure to love (and get noticed with). Check out our large format products and reach out to us for a quote! Phone: (403) 216-5464Email: info@allrush.ca
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About Us

AllRush Print & Apparel is a locally-owned full-service print shop based in Calgary. We specialize in print material, apparel, small and large format signage, and promotional products as well as fulfillment and direct mail services. From design to output, we deliver excellent quality on time, every time.

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