Get Noticed This New Year! How to create Effective Marketing Materials That Hit The Mark
As 2020 kicks into high gear, now is the perfect time to look back on successes from 2019 and set goals to elevate your business. If you’re looking to a wider audience this year, marketing materials can be a great tool to get your name out and show the world who you really are.
In the constant noise of the online world, it’s important to stand out from the crowd through deliberate and strategic marketing activities with a personal touch. Marketing materials have been proven to maximize return on investment and positively impact brand perception.
To help you decide what and how to distribute these items, we’ve put together a list of tips and resources to help you hit the mark with marketing materials this year:
Use a Professional Logo
When choosing a logo for your brand, be sure it represents exactly who you are and what you do. Colour, lines, drawings, font and text are all factors that can have an impact on how your logo is perceived. Simple is often better, so ensure your logo is easy-to-read and understand. Be sure to create a knockout version that can be laid over a dark or black background, too.
Brand Everything (when it makes sense)
Branded materials are a great touch to any event or conference and a great way to keep your business top-of-mind in the future. Hosting a golf tournament with potential clients? Branded tees, balls and golf shirts are an easy win. A live music event? Guitar picks, posters, even beers and other drink containers can incorporate your company logo or a special slogan. If your company deals in tech, phone or computer accessories are a great way to go.
Use High-Quality Materials That Add Value
As anyone who’s attended a large conference or tradeshow can attest, there’s nothing worse than leaving an event with a ton of promotional items that will end up straight in the trash. It’s not sustainable, wastes money and has very little impact for the success of your business. Instead, choose high-quality, relevant items that will add value to recipients’ lives. Market research is a great tool to determine which audience will like what items, from a list of hundreds of options at every price point.
More than ever, people are thinking about where their stuff comes from and how their spending aligns with their values. When choosing marketing materials it’s important to consider their impact – from creation to disposal. Partnering with local businesses and investing sustainable, ethically made items is a great way to show your audience you care. It doesn’t have to be difficult, Allrush has a wide range of eco-friendly options to choose from.