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Get Noticed This New Year! How to create Effective Marketing Materials That Hit The Mark

Get Noticed This New Year! How to create Effective Marketing Materials That Hit The Mark

As 2020 kicks into high gear, now is the perfect time to look back on successes from 2019 and set goals to elevate your business. If you’re looking to a wider audience this year, marketing materials can be a great tool to get your name out and show the world who you really are. In the constant noise of the online world, it’s important to stand out from the crowd through deliberate and strategic marketing activities with a personal touch. Marketing materials have been proven to maximize return on investment and positively impact brand perception. To help you decide what and how to distribute these items, we’ve put together a list of tips and resources to help you hit the mark with marketing materials this year: Use a Professional Logo When choosing a logo for your brand, be sure it represents exactly who you are and what you do. Colour, lines, drawings, font and text are all factors that can have an impact on how your logo is perceived. Simple is often better, so ensure your logo is easy-to-read and understand. Be sure to create a knockout version that can be laid over a dark or black background, too. Brand Everything (when it makes sense) Branded materials are a great touch to any event or conference and a great way to keep your business top-of-mind in the future. Hosting a golf tournament with potential clients? Branded tees, balls and golf shirts are an easy win. A live music event? Guitar picks, posters, even beers and other drink containers can incorporate your company logo or a special slogan. If your company deals in tech, phone or computer accessories are a great way to go. Use High-Quality Materials That Add Value As anyone who’s attended a large conference or tradeshow can attest, there’s nothing worse than leaving an event with a ton of promotional items that will end up straight in the trash. It’s not sustainable, wastes money and has very little impact for the success of your business. Instead, choose high-quality, relevant items that will add value to recipients’ lives. Market research is a great tool to determine which audience will like what items, from a list of hundreds of options at every price point. Embrace Sustainability More than ever, people are thinking about where their stuff comes from and how their spending aligns with their values. When choosing marketing materials it’s important to consider their impact – from creation to disposal. Partnering with local businesses and investing sustainable, ethically made items is a great way to show your audience you care. It doesn’t have to be difficult, Allrush has a wide range of eco-friendly options to choose from. Ask For Help If you’re not sure where to start, don’t worry. An Allrush representative can recommend the perfect items to align with your strategy, audience and goals, from pre-selected items to custom printing and design support. Give us a call today at 403-216-5464 to get started!
Behind the scenes at AllRush – Silkscreening 101

Behind the scenes at AllRush – Silkscreening 101

Have you ever wished you could put your own designs on t-shirts or other fabric items? Silk-screening is the answer — and a great way to set yourself apart from the crowd and showcase your unique identity. Silk-screening is a fairly easy way to create your own custom designs for whatever you’d like; merch for your band, creative posters, promotional items for your business or anything you can imagine. Custom printed items can also make great holiday gifts since personalized gifts are proven to be more meaningful to our loved ones. At AllRush, we have a tried-and-testing silk-screening process guaranteed to create a perfect print, every time. Wondering how we do it? We’ve broken it down into five steps: Step 1 – Coat Screen With Emulsion We use a squeegee to coat both sides of the screen with a thin layer. This must be done in a dark room, keeping the screen out of direct light.  Step 2 – Burn the Screen We then take our custom design print (of whatever you’d like it to be!) and use clear tape to fasten it to the screen. Next, we “burn” the design into the screen by placing it under a bright light for 30-45 minutes. Step 3 – Rinse Next, we use cool water to gently wash away the emulsion that was never exposed to the light (the design). Step 4 – Tape and Patch Any Holes We use tape to outline the edges of the screen. This is also when we check for any holes in the emulsion and patch them so your design turns out perfect! Step 5 – Time to Screen! We lay a test fabric first on a flat surface, lining up the silkscreen and placing it overtop. Next, we take the ink and use the squeegee to spread it across the screen. Once our test print is good to go, we tape & block out the registration marks on the screen then set the press in motion with your chosen fabric. And there you have it! Next time you order a custom print from Allrush, you’ll have an idea what goes into creating your next clothing item, interior decoration or special item. We have a number of options for customized printed apparel and other merchandise. Let us show you why we’re the very best option for silkscreened items, embroidery and more!
Behind The Scenes at Allrush – Custom Embroidery

Behind The Scenes at Allrush – Custom Embroidery

Have you ever seen someone with an embroidered logo or design on a piece of clothing? Chances are you thought it looked pretty sharp. If you’re wondering how they did it, and how you might be able to get some custom embroidered clothing of your own, you’ve come to the right place. Here’s how we use an embroidery machine at our shop to create beautiful, custom designs on virtually any piece of clothing: 1. Create a Design Our graphic design experts come up with a unique design, or a client brings a pre-designed graphic in themselves. 2. Transfer the File to the Embroidery Machine This can be done directly using a USB cable, flash card or through the computer. 3. Set the Machine There are a number of factors that need to be considered when setting the machine. We need specific speed, needles, threads, orientation, order and spacing to ensure a clean design. It’s more complicated than it looks! 4. Place the Fabric For the machine to work, the fabric needs to be stretched about as tight as your holiday budget. We secure it to the machine so it’s perfectly lined up. 5. Stitch Away! Now, we get to sit back and relax while the machine works its magic. Watch your fingers! Custom embroidery is a great way to elevate your apparel to another level. While this can be slightly more expensive than other printing methods, nothing looks quite as sharp as an embroidered logo or design on a t-shirt, jacket or other piece of clothing. You can count on Allrush to create beautiful, creative designs for anything your heart desires. Ready to start your project? Reach out to info@allrush.ca.
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About Us

AllRush Print & Apparel is a locally-owned full-service print shop based in Calgary. We specialize in print material, apparel, small and large format signage, and promotional products as well as fulfillment and direct mail services. From design to output, we deliver excellent quality on time, every time.

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  • Mon: 9 a.m. – 5 p.m.
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