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This Year’s Lineup of Trending Products Emphasizes Sustainability

This Year’s Lineup of Trending Products Emphasizes Sustainability

As we enter the new decade, sustainability is a topic on the front of seemingly everyone’s minds, especially the younger generations entering the workforce. Everyone everywhere is asking: “How do we reduce our impact and ensure we’re leaving a healthy plant for generations to come?” It’s only fitting that eco-friendly products are at the top of our list for this year’s trending new products at Allrush. From multi-use products, to items aimed at reducing waste, we have a wide variety of options that fit your every need. From sports accessories to the perfect gift for employees and clients, consider going green this year when choosing your custom printing options. Here are a few all-star products perfect for any occasion that will showcase your values and responsibility to the planet: Reusable Bags A perfect carrier for everything from groceries to shoes, reusable bags cut down on waste while providing the perfect canvas for a logo or custom design. Not to mention avoiding any breakage – no one wants to lose a carton of eggs while unloading the car! Reusable Nametags Organizing the next AGM, conference or networking event? Environmentalism is a trending theme in events management and a great way to show attendees you care while adding a professional touch. Create, print and assemble full color personalized metal badges in minutes, with your home or office computer and printer. Stainless Steel Drinking Straws Have you noticed how many bars and restaurants have started ditching plastic straws in a bid for sustainability? A custom branded, reusable straw makes great marketing collateral, or a perfect gift for a client event where food and drink will be present. Allrush has a number of options available online, from stainless steel to bendable silicon. Premium Dress Socks Remember when, as a kid, socks were about the worst gift you could receive? How times have changed. Our top quality knit socks can feature almost any logo or design, making them the perfect gift that anyone will use and enjoy. Stainless Steel Insulated Water Bottle Ditch single-use plastics and keep your drinks cold all day long with this reusable, stainless steel water bottle. These can be custom-branded with any logo or design, making them the perfect gift your employees, clients or prospective partners will love. Executive Metal Business Card Holder Promote your brand to anyone passing by with a professional, finished-metal business card holder. A great gift for new employees to help them build their clients base, this is an easy and trendy way to ensure a business card is always at the ready. Authentic YETI Lowball Cup YETI products are an extremely high-quality gift that will let people know they are valued by your business. With a double-wall vacuum, the 10 oz lowball cup keeps hot drinks hot and cold drinks cold for hours on end and can feature any logo or slogan to keep your company top of mind. If you’re interested in any of these incredible, eco-friendly products, contact Allrush today. Our representatives can help you make any decisions and ensure the highest-quality print job so you can put your best face forward in 2020. Call or email us today to get started!

Get Noticed This New Year! How to create Effective Marketing Materials That Hit The Mark

Get Noticed This New Year! How to create Effective Marketing Materials That Hit The Mark

As 2020 kicks into high gear, now is the perfect time to look back on successes from 2019 and set goals to elevate your business. If you’re looking to a wider audience this year, marketing materials can be a great tool to get your name out and show the world who you really are. In the constant noise of the online world, it’s important to stand out from the crowd through deliberate and strategic marketing activities with a personal touch. Marketing materials have been proven to maximize return on investment and positively impact brand perception. To help you decide what and how to distribute these items, we’ve put together a list of tips and resources to help you hit the mark with marketing materials this year: Use a Professional Logo When choosing a logo for your brand, be sure it represents exactly who you are and what you do. Colour, lines, drawings, font and text are all factors that can have an impact on how your logo is perceived. Simple is often better, so ensure your logo is easy-to-read and understand. Be sure to create a knockout version that can be laid over a dark or black background, too. Brand Everything (when it makes sense) Branded materials are a great touch to any event or conference and a great way to keep your business top-of-mind in the future. Hosting a golf tournament with potential clients? Branded tees, balls and golf shirts are an easy win. A live music event? Guitar picks, posters, even beers and other drink containers can incorporate your company logo or a special slogan. If your company deals in tech, phone or computer accessories are a great way to go. Use High-Quality Materials That Add Value As anyone who’s attended a large conference or tradeshow can attest, there’s nothing worse than leaving an event with a ton of promotional items that will end up straight in the trash. It’s not sustainable, wastes money and has very little impact for the success of your business. Instead, choose high-quality, relevant items that will add value to recipients’ lives. Market research is a great tool to determine which audience will like what items, from a list of hundreds of options at every price point. Embrace Sustainability More than ever, people are thinking about where their stuff comes from and how their spending aligns with their values. When choosing marketing materials it’s important to consider their impact – from creation to disposal. Partnering with local businesses and investing sustainable, ethically made items is a great way to show your audience you care. It doesn’t have to be difficult, Allrush has a wide range of eco-friendly options to choose from. Ask For Help If you’re not sure where to start, don’t worry. An Allrush representative can recommend the perfect items to align with your strategy, audience and goals, from pre-selected items to custom printing and design support. Give us a call today at 403-216-5464 to get started!

Behind the scenes at AllRush – Silkscreening 101

Behind the scenes at AllRush – Silkscreening 101

Have you ever wished you could put your own designs on t-shirts or other fabric items? Silk-screening is the answer — and a great way to set yourself apart from the crowd and showcase your unique identity. Silk-screening is a fairly easy way to create your own custom designs for whatever you’d like; merch for your band, creative posters, promotional items for your business or anything you can imagine. Custom printed items can also make great holiday gifts since personalized gifts are proven to be more meaningful to our loved ones. At AllRush, we have a tried-and-testing silk-screening process guaranteed to create a perfect print, every time. Wondering how we do it? We’ve broken it down into five steps: Step 1 – Coat Screen With Emulsion We use a squeegee to coat both sides of the screen with a thin layer. This must be done in a dark room, keeping the screen out of direct light.  Step 2 – Burn the Screen We then take our custom design print (of whatever you’d like it to be!) and use clear tape to fasten it to the screen. Next, we “burn” the design into the screen by placing it under a bright light for 30-45 minutes. Step 3 – Rinse Next, we use cool water to gently wash away the emulsion that was never exposed to the light (the design). Step 4 – Tape and Patch Any Holes We use tape to outline the edges of the screen. This is also when we check for any holes in the emulsion and patch them so your design turns out perfect! Step 5 – Time to Screen! We lay a test fabric first on a flat surface, lining up the silkscreen and placing it overtop. Next, we take the ink and use the squeegee to spread it across the screen. Once our test print is good to go, we tape & block out the registration marks on the screen then set the press in motion with your chosen fabric. And there you have it! Next time you order a custom print from Allrush, you’ll have an idea what goes into creating your next clothing item, interior decoration or special item. We have a number of options for customized printed apparel and other merchandise. Let us show you why we’re the very best option for silkscreened items, embroidery and more!

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